Main Directions of Cultural Diplomacy of the USA and Japan

Introduction. The relevance of the research is determined by growing role culture and cultural diplomacy as a tool special (“soft”) power in foreign policy economic relations between countries conditions globalization, virtualization digitalization society. Purpose methods. purpose article to identify features international exchanges spread popular main directions United States Japan, historical retrospect at present stage. methodological basis study dialectical, systematic interdisciplinary approach phenomenon processes developed countries. Results. essence concept “cultural diplomacy” revealed. peculiarities West East are analyzed using example America Japan. tools mechanisms considered specifics implementation leading world first decades 21st century have been Conclusions. Based on analysis it can be stated that states pay attention abroad order arouse interest younger generation their own around world. Cultural exchange this context form dialogue contribute improving climate interstate relations, creating preconditions for develop-ment interaction long term.